Before you start
- One audience and product
- A benefit you can support
- The action you want the viewer to take
Start with one reason to care
Choose the situation your product belongs in. A desk lamp might be part of a quieter evening workspace; a travel bag might make packing simpler. Use details your product actually supports.
Choose an opening
- Situation: “Still working under that harsh ceiling light?”
- Product detail: “A warm glow, a compact base, and room left on your desk.”
- Question: “What would make your desk feel more like your space?”
Add the product and the next step
Introduce the product by name. Explain one benefit in plain language and plan a product shot to show it. End with the action offered on your destination page, such as exploring the colors or shopping the collection.
Keep sentences short. Avoid a long list of features or invented customer experiences. Read it as something a person would say, not a product specification.
Draft and preview inside Talking Head
- In Speech, select Write a script and use Help me write for a first draft.
- Give it your product, audience, benefit and CTA. Edit any claim or detail it gets wrong.
- Choose a voice and an Emotion that fits the message. Play the voice preview at normal speed.
- Revise unclear names, awkward phrasing or rushed sentences. Create the video when the delivery works.
Test a different hook
Keep the product explanation and closing action stable while you try another opening. Compare real campaign results; these sample lines are writing ideas, not proven winning ads.